POPULAR TAG

righina

ARCHIVES

NEW WOMAN SPRING SUMMER COLLECTION

SEP 26, 2013

msgm

Hollywood 1934.

"Don the Beachcomber" opens up.

Tiki mania becomes all the rage.

 

Tiki: bizarre mix of primitivism and beach culture. 

 

Hawaii vs Los Angeles.

Honolulu vs Miami.

Lifestyle vs Jet Set.

 

Deco and Liberty contaminations. 

Hibiscus prints and paisley create a kaleidoscopic explosion of patterns.

 

The irreverent brand’s mission: to break the rules… to take over the cultural evolution of tiki style. Evolution and revolution.

  

"Allez Allez Allez…" Camille sings.

"Allons MSGM Girls!" with all the pride of a feminist rebellion.

"Prend la force dans la taille et dans les tallons"

 

Furniture fabrics, woven mats with a clear futuristic flavour:

shiny striped raffia and intertwined multicolour checked techno raffia 

Lightweight neoprene with a punched flower design.

 

Three dimensional embroidery brings coloured plastic jungles to life.

Tiki/jungle prints on crêpe de chine and chiffon set an exotic mood.

Hibiscus filigree prints. 

Tiki chandelier print.  

Multicolour strands for both the print and the embroidery.

 

Split silhouettes on faille printed pareo skirts.

Metropolitan contamination: crop tops and chevronne raffia mini skirts 

Deal breaker: white men’s shirts slip into the looks

Bows, folds and ruffles in parachute poplin are the new shapers.

 

Chocolate brown is the colour of the season.

Deep brown and pink. Turquoise and orange. Sandy beige and mint green. 

And then there’s white.

 

BACK


Art direction and design by prism

Woman Pre-fall
Woman Fall Winter
Man Fall Winter
Woman Spring Summer
Man Spring Summer
Woman Resort
ABOUT
STORES
JOURNAL
PRESS
CONTACT
NEWSLETTER