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ADV CAMPAIGN MSGM FW 2016-17

OCT 6, 2016

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The courage to dare, the search for a well-defined aesthetic that combines beauty, color, youthful spirit and irreverence. This is the message behind the new MSGM campaign for F/W 16-17, born from the collaboration between Massimo Giorgetti and photographer Walter Pfeiffer.
 
“For me, working on the MSGM campaign with Walter Pfeiffer was a great honour. I love his work: his aesthetic is very close to mine and Walter and his photography have always been a source of inspiration to me. A dream that comes true. A great joy. Strong colours, stripes, polka dots, but also courage, youthful spirit, beauty and irreverence, are the main characteristics that link Walter to me and to MSGM.” MG
 
“MSGM, it is so big that it’s hard to put into words! It was a great pleasure to work with Massimo and his team. Given my passion for new cultures, new trends, working for MSGM was a perfect match”. WP
 
 
PHOTOGRAPHER: Walter Pfeiffer
ARTISTIC DIRECTION: Massimo Giorgetti
STYLIST: Robbie Spencer
MODELS: Joep Van De Sande, Elija Van Brocklin, Leon Dame, Charlee Fraser, Katie Moore
HAIR: Cyndia Harvey
MAKE UP: Gemma Smith
LOCATION: London
 
 

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Art direction and design by prism

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