POPULAR TAG

righina

ARCHIVES

MSGM MAN SPRING SUMMER 2017

JAN 9, 2017

msgm

BOYS BOYS BOYS: LET’S RAVE AND RELEASE. REACH INTO THE AFTERGLOW FOR A BRIGHTER TOMORROW.

LIVE TEENAGE DREAMS UNDER THE BLACK LIGHT: WHERE WHAT IS PERSONAL, BECOMES UNIVERSAL. ACID CLOUDS AND PIXEL ROSES SUMMON BEASTIE BOYS AND PET SHOP BOYS. MY MTV GENERATION MEETS A DIGITAL DISTORTION. CROWDSOURCING MEETS CROWDSURFING MEETS MASSIMO VITALI’S ‘BEACH & DISCO’. 

PRIMARY AND PASTEL: COLOURS TRIP ACROSS VERMILLION, COBALT, EMERALD, TO BUTTERCUP YELLOW, SAFETY ORANGE, AND CANDY PINK.

IDENTITIES REAPPEAR AS ERAS COLLIDE – VICHY CHECK COTTONS CROSS PRINCE OF WALES WOOL, PINSTRIPED NYLON FACES ATHLETIC STRIPED KNITS. THE SILHOUETTE INFLATES FROM SKINNY TO SUPERSIZED. BOXY TEES ARE LAYERED SHEER AND OPAQUE, PRINT ON PRINT, SLASHED WITH SEQUINS OR DISTORTED ARGYLE. SWEATERS ZIP AT A MOCK CYCLER’S NECK OR SPLIT FROM STRIPE TO CABLE KNIT. RUCHED JOGGING PANTS, PULLOVERS, AND FLYAWAY NYLON PARKAS BLOSSOM WITH DIGITAL PRINTS. STONEWASHED BLEACH DENIM AND LONG, FLARED TROUSERS POOL OVER DESTROYED SNEAKERS, WEATHERED BEYOND BELIEF. LIKE THE D-RING CARABINERS, LANYARDS, BUMBAGS, SPORTS SOCKS AND TECHNO SANDALS, THEY ARE INSTANT DANCEFLOOR RELICS. 

 

BACK


Art direction and design by prism

Woman Spring Summer
Man Spring Summer
Woman Resort
Woman Fall Winter
Man Fall Winter
Woman Pre Fall
ABOUT
STORES
JOURNAL
PRESS
CONTACT
NEWSLETTER