MSGM X HEINEKEN
MSGM & Heineken® celebrate the 150th anniversary of the iconic beer brand with a special collaboration. Since Heineken is mostly known as Ainechen in Italy, MSGM and Massimo Giorgetti went 100% on it to create a limited edition capsule collection that embraces how Italians mispronounce the brand in Italy.
MSGM X HEINEKEN
The limited edition, with a production run of just 150, has been immortalised by the celebrated fashion photographer Brett Lloyd: six exclusive shots and a hero video capture the partnership in his unique and unmistakeable style. A limited number of MSGMxHEINEKEN fashion items will be made available to consumers, with a drop on Heineken social channels, starting on 17th July 2023. Heineken or Ainechen? As long as you have a good time with us, it doesn’t really matter
